The Lessons We've Learned
It’s not “virtual” anything. It’s the Atlantic Ocean, and it’s at our doorstep. It covers 20% of the Earth, and every drop of it is different from the Pacific.
Where Pacific waters look blue, and its waves approach the shore broad and rolling, our Atlantic is grey-green under most skies, and its waves are spiky and a little unpredictable. Even on a broad beach, the Atlantic lets you know it’s arriving, with its own version of a growling sonic boom. Fishing the Atlantic has bread a dozen generations of brave ones; people who risk their lives to provide for their families, and who never make a big deal about that.
Our Sources – And Our Source
Those brave ones, the families, the fishing boats, and the fisheries, they’re our sources. But the Atlantic itself, that’s our Source. Five generations ago, our own family set up on the Boston Fish Pier to get the first, best choice of what the boats brought home. We got bigger, but we never strayed far from that, even as we use today’s technology to become your sea-to-home online fish market. Our massive, modern facility is only a short walk away, and the giant, 50,000 lbs. capacity holding tank for our lobsters is twenty yards from the Atlantic’s generous but demanding waters.
It Gets Your Attention
The big lessons aren’t technical, they’re, well, big. Gratitude for one. We respect the abundance of the Atlantic, and its capacity to sustain our family, our sources’ families, and to nourish the folks who trust us to be the best fresh seafood market online. For this reason and many others, we’ve considered it part of our job to work steadily for sustainability in fishing practices. We’ve even played a role in bringing swordfish back to the table with conservation measures that restored the supply of swordfish in the Northwest Atlantic.
Respect – both the work it requires to earn it and the respect that prompts us to do that work – is another lesson of the North Atlantic. To say that the Atlantic is strict with those who overlook the need to respect it, that would be an understatement.
Setting out to become your trusted source for shellfish and online fresh fish delivery, we got on top of the technology that this requires. But we never lost the lasting lessons of the Atlantic, and we never strayed from its shore.